Craig Cutler IBM Lens Clouds (Ogilvy & Mather)

September 12, 2011

Craig Cutler IBM Lens Clouds (Ogilvy & Mather)

Craig Cutler teamed up with IBM and Ogilvy & Mather for the “Smarter Planet” campaign. Fortunately for us, we got in on the action as well!

Using computer generated imagery (CGI), we were able to successfully transform Craig’s creative vision to reality in a way that photography did not accomodate for. Impact Digital’s work can be found in two of the campaign’s key ad visuals. The first is a sphere composed entirely of various camera lenses created in CGI. The second is an abstract visual depicting data up “on the cloud” for a university.

View Craig’s original concept sketches below:

Craig Cutler Sketch
Craig Cutler Sketch