Pro Photo Coalition’s Exclusive Interview with Industrial Color Brands: Part Two

September 23, 2013

Pro Photo Coalition’s Exclusive Interview with Industrial Color Brands: Part Two

Part Two of the Pro Photo’s Coalition feature on Industrial Color Brands, visits our Los Angeles headquarters. (Click here to see Part One)  Joann Gambino, Industrial Color’s LA Business Director and General Manager, sat down to discuss the studios’ expansive services and the growth of motion in the photo industry.

“I see photographers who are a little apprehensive about getting into motion, but their visual and directing skills are what are most valued.  Getting them used to someone else holding the camera is an adjustment.  We provide the resources so they don’t feel like they have to know every single technical detail. Because of our 13 years of expertise in still capture we were able to transition to video services very early on with the explosion of digital HD video.”

That experience and resources have allowed the LA team to embrace the increased demand for motion.

“It’s an exciting time right now.  There are a lot of brands that need high quality content so everyone shooting stills needs to be shooting video in some way or another.”

To learn more about our west coast locale, read the full interview here!