Smashbox Studios Announces Re-Opening Summer 2014  

The Los Angeles premier photo studio continues to innovate by partnering with Industrial Color Brands, the leader in high-end creative production services to create the ‘Studio of the Future’.

Los Angeles – March 12, 2014 – Smashbox Studios, the legendary photography studio in Los Angeles, today announced its re-opening after a major renovation and described their goal to become the ‘studio of the future’ while celebrating their famed heritage.  Smashbox Studios also announced their partnership with Steve Kalalian of Industrial Color Brands. The iconic Culver City facility will open its doors again in Summer 2014.

Davis Factor, along with his brother Dean, great grandsons of Hollywood makeup legend Max Factor, founded Smashbox Studios in 1990. Since its inception, Smashbox Studios has hosted world-class photographers who produced iconic visuals for top magazines, music labels, entertainment companies and global brands. In 1996, Smashbox launched Smashbox Cosmetics, a makeup line developed to meet the demanding needs of professional photo shoots.  For nearly 25 years, Smashbox Studios has been a leading force in the industry as the intersection of photography, fashion and celebrity culture with renowned events including Mercedes-Benz Fashion Week at Smashbox Studios.

As Smashbox Studios began its renovations, the objective was to create the ideal studio space, which would not only feature the latest in technology but also unparalleled customer service within a refreshed environment. Keeping the needs of the client in mind, the new space is designed to enable the creation of remarkable work. Kalalian and Industrial Color Brands were identified as the ideal partner in the Studios given their leadership and trailblazing innovation in photo studio technology and management.

“It was imperative to align Smashbox Studios with a partner who appreciated the quality, collaboration and customer service which have been key to the Smashbox Studios DNA. Our partnership with Steve and Industrial Color Brands will allow us to give the creative community in Los Angeles the highest quality service and most advanced technology available,” said Davis Factor, founder of Smashbox Studios and Smashbox Cosmetics.

Smashbox Studios and Industrial Color Brands share a strong history, as the Industrial Color digital teams have worked with top photographers at the Studios for more than ten years and also have offices in Culver City. The partnership creates a platform to continue innovation as the industry evolves, as both companies share the same pioneering spirit and have an intense passion for photography, creative production and innovation.

“Partnering with Smashbox to provide the most advanced technology and operate its Studio is a perfect fit for us,” said Steve Kalalian, CEO of Industrial Color Brands. “We see similarities between the Smashbox story and our own studios. Like Dean and Davis, we launched the first high-end photo studio in Williamsburg, Brooklyn over 12 years ago and built Fast Ashleys Studios into the top brand in New York’s creative epicenter. We share the same passion for what Smashbox Studios stands for and are honored to have the chance help take it to the next level and operate the best studio on the West Coast.”

Smashbox Studios was a pioneer of the growing creative hub of Culver City when it opened in 1990. The studios are centrally located in Los Angeles at the intersection of Higuera Street and Hayden Avenue. Additional details about the re-launch will be released later in the spring.

For Smashbox Studios:

Joann Gambino

jgambino@industrialcolor.com

(424) 220 3934

For Smashbox Cosmetics:

Nina Van Arsdale-Berg

Nina@smashbox.com

(310) 558 1490 x 401

About Smashbox Studios

Smashbox Studios is a premier photo and film studio in Los Angles that regularly hosts photo shoots, film shoots and events for photographers, producers and celebrities. Davis and Dean Factor, great-grandsons of Hollywood cosmetics legend Max Factor, founded Smashbox Studios in 1990. The enterprise expanded to include a photo studio, modeling agency and production company. Born out of the Studio, Smashbox Cosmetics launched in 1996.

About Industrial Color Brands

Originating in 1991, Industrial Color Brands is a family of vertically integrated creative production and software companies including globaledit, Industrial Color Productions,Impact Digital, and Fast Ashleys Studios.  Together they provide leading production, post-production, SaaS workflow and related services. The brands provide solutions for photography, advertising, retail, media and production companies worldwide.