Somersets and Impact Digital CGI

October 9, 2012

Somersets and Impact Digital CGI

Somersets, a high-end, yet relatable shaving brand which originated in the UK, was looking to expand to the US market. Impact Digital helped them launch their USA product line by creating imagery in CGI for their website and trade shows, as well as future print campaign ads. CGI was a smart choice for the brand because Impact Digital was able to edit the artwork as the packaging was improved throughout their focus group process. They can re-use the models and renders for all future campaign work without having to re-shoot anything! Check out their products at http://www.somersetsusa.com/.